China e-Commerce
Want to learn how to market like GRAB?
As part of its marketing campaign, Grab has won the Bronze award in the APPIES Malaysia 2022 MARKETING Magazine category. Learn how.
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As part of its marketing campaign, Grab has won the Bronze award in the APPIES Malaysia 2022 MARKETING Magazine category. Learn how.
With buying decisions in 2021 increasingly following a vendor’s online identity and footprint, B2B Marketing is finding itself defining a new persona. Studies suggest that buyers conduct up to 10
Picture by: DevifyLabs Brand recognition is the ultimate goal that all businesses strive to achieve. However, its foundation is built upon the creation of a brand identity. Brand identity refers
Creating Social Change at the Workplace: The Why and How’s?
Emerging technologies have given individuals and businesses greater control over their cyber space like never before. How can a brand build trust in this technology shift? In the new digitised
China e-Commerce decoder – three quick starter platforms
With buying decisions in 2021 increasingly following a vendor’s online identity and footprint, B2B Marketing is finding itself defining a new persona. Studies suggest that buyers conduct up to 10
photo: yiranding-upsplash China has the world’s largest digital buyer economy today, with more than 710 million todate[1]. Social Media channels are adding eCommerce options to compete with existing e-retail platforms
Finally a report that could give us a glimpse of Gen Z behaviour. Meet Gen Z
When we talk about social media in China, the first thing you would probably think of is WeChat, a platform with 856 million monthly active users. What else is there
