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generation z

New Generation Buying Patterns in 2023

Emerging technologies have given individuals and businesses greater control over their cyber space like never before. How can a brand build trust in this technology shift? In the new digitised

B2B Digital Footprint

B2B: The client engagement journey

The B2B marketing trend 2022 With travel constraints remaining in the foreseeable future, businesses continue to enhance and sophisticate virtual engagement with their markets, from product specifications to aftersales online.

Insight Feed

B2B Marketing Trends 2021

With buying decisions in 2021 increasingly following a vendor’s online identity and footprint, B2B Marketing is finding itself defining a new persona. Studies suggest that buyers conduct up to 10