Have you wonder what could be difference between a successful designer and one who tried twice as hard and never get a break?
Besides talent, network, exposure, money, knowledge and operation support, the concoction cannot be completed without participation of fans. Only with a group of advocates are you a step ahead.
While waiting to be discovered, consider taking advantage of technology, using social media to build your brand.
The benefits are huge. You are talking directly with fans, create awareness, communicate and hear what they say about you. You can decide on your product launch at anytime. Link your collection to e-Shop or your retail outlet and start promoting, interacting and selling immediately.
What you now need is a social media specialist to put things together while leaving you to continue to do your best creation.
Do consider a proper social media company that can deliver quality result for you. It is a human intensive work and should be done be a team with product and market knowledge. Social media specialist needs to work on the fundamental of the market, corporate / brand philosophy combine with human psychology, sociology and technology to help you grow strategically.
Understand what the audience wants and provide the kind of information that are inviting. Simply promoting your brand, offering discount without other interesting content could be a put off to fans and eventually cause them to fade out.
While you are creating, consider using technology to help you grow. Select a right social media company to help you grow your fans base and involve in answering fans on a fixed schedule weekly. Leave social media to the expert.
