If your retail outlets are overseas, how do you attract Chinese shoppers to your stores? Social media has a big role to play in creating China business opening for you. Baidu and Weibo are the two channels you need to explore for your China retail strategy. The first is China largest search engine and the latter carries China twitter function. Both set-up are the must have for any B2C enterprise who wish to attract Chinese customers.
The online practice habit of Chinese consumers is what makes Baidu important. Information on e-platform has great influence on Chinese consumers buying decision. It is very common for them to check first online to verify information they receive. For shoppers, they will visit outlets and compare prices online to make buying decision.
The online practice habit of Chinese consumers is what makes Baidu important. Information on e-platform has great influence on Chinese consumers buying decision. It is very common for them to check first online to verify information they receive. For shoppers, they will visit outlets and compare prices online to make buying decision.
Once they participate, you have created a successful campaign and your fans will start growing. The result does not stop there. These fans would be able to start buying from you when they visit or ask third party to purchase on their behalf, which is very common among Chinese community. They need not visit your shop. Those who can be found on Baidu, start seeing attract of Chinese visitors increase. If you wish to achieve what they did, here are some of the basic steps your need to attract Chinese customers to you :
Step 1: Be visible on Baidu search
Baidu is one of the largest search engine in China. It commands 70% online users population in China.
Your name should be listed on Baidu through PPC (Pay Per Click) advertising while you work on your organic listing, SEO (Search Engine Optimization) on Baidu.
Step 2 : Present yourself through Weibo
Having a website in English and Chinese is only a start. It does not bring traffic. You need to attract and engage customers to your site. One of the important B2C tool is Chinese twitter called Weibo.
Step 3 : Strategic campaigns to grow your business
To make Weibo serves you successful, your voice has to be heard. Don’t hard sell your products unless you are providing very good offer. Communicate with your customers like you want to be approached. Add interesting elements in their life. Let them want to come back often for a good time. Every message you twit should carry weight and encourage action.
If you still don’t get the kind or response you wish to achieve, consider tapping on Weibo Ad and WeChat campaigning to give you a head start.
Weibo Ad gets you appear on celebrity tweeters, which help you draw their fans to you. The result is visible within very short time. WeChat should be your next level of communication media as smart phone is a common tool among Chinese consumers. To make success WeChat campaign, you must first accumulate quality fans and structure your campaign well. This we will discuss in another occasion.
Chinese consumers are dominating retail scene global wise. Retailers from everywhere are trying to attract them to their outlets. Are you drawing customers to you? Give it a thought about your presence in China. Internet can bring you very close to your Orient customers.
Red Line China Retail helps overseas retailers to establish their presence in China through Baidu PPC, SEO, WeiBo and WeChat setup and specialized in managing campaigns that attract fans. http://www.a-redline.com/
