\ B2B Digital Footprint
BODW is Asia’s flagship event on design, innovation and brands; Fashion Asia Hong Kong is part of the fashion initiative as the Asian hub for fashion trade and business development.
Goals and Results
- Weibo and WeChat are used to broadcast the conference happening.
- We also engage trade and business stakeholders in China to create awareness and participation, young designers from various academies participated at site.
- Digital campaign was launched to focus for both BODW and FA focus to create awareness among target audience. Mini celebrity activities brought in 5-digit fans base from zero count.
- Over 2.5 millions exposed and thousands responded with an above average CPM CPC rating on different channels.
- Digital advertising campaign
- Social media engagement
- KOL word-of-mouth activities
- Content management
- Trade liaison to drive attendees