Korea Media Marketing Masterclass
Aug 29 – Sep 1, 2024
REGISTRATION CLOSED!
WHY Attend
- Expert Insights: Learn from Korea award winning media masters how they brought brands to global platform.
- Networking Opportunities: Connect with fellow marketers, exchange ideas, and build lasting relationships.
- Collaborate & Network: Our purpose is to bring media professionals together to explore potential collaboration and cross-border project support.
- Korean Creativity Unleashed: Discover how Korean media blends innovation, storytelling, and technology to captivate global audiences.
- Hands-On Experience (applicable to full program participants): Get your hands dirty! Participate in small-scale ground shooting and experience the first-hand, guided by industry experts. This interactive approach ensures you grasp story marketing concepts effectively.
Who Should Attend
- Marketing Mavericks: If you have a marketing background and a hunger for knowledge, this masterclass is tailor-made for you.
- Purpose-Driven Professionals: Whether you’re a brand strategist, content creator, or social media guru, our masterclass will empower you.
- Passionate About Media: If you’re fascinated by the magic of movies, music, and digital content, this is your opportunity to find out K-media secrets.
- No filming skills needed, but willing to participate in activities to build understanding of Korean success factors.
WHEN will it happen
29.8-30.8.2024
Songdo – Seoul
31.8-1.9.2024
Busan
What you will learn
- Cross-border collaboration and network with specialists and immerse yourself in the vibrant K-media culture, uncovering the intangible factors that contribute to the success of Korea global market entry.
- An exploration of the dynamic of media market in Asia, where innovative and creativity converge to captivate global audiences.
- Gain a comprehensive understanding of K-media production and marketing strategy that propel their work to international acclaim.
- Deep dive into the creation of a world class storyboard and learn how latest technology including AI play a role in the media world.
- Explore the story structure process of K-media on real location sculpting.
- Receive personalized coaching from hit movie producer, award winning screenwriter, technical specialist, marketing innovators.
- Journey to the heart of global brands like Gentle Monsters, SM Entertainment, gaining invaluable insights of their pathways to success.
- Tech-savvy assistants will be on hand to support participants in producing a short film, allowing you to unleash your creativity with a modest budget and achieve a polished finish.
PROGRAMME
- Day 01
- Day 02
- Day 03
- Day 04
Thursday, 29th August 2024
9.00 am
Prof Chang
Session 1
9.30 am
Mr. Jake Hong
Session 2
10.20 am
Tea Break
10.40 am
Prof Lee M Y
Session 3
12.00 pm
Dir. Paik Y W
Session 4
1.20 pm
Lunch Break
2.20 pm
Mr Daniel Smukalla
Session 5
3.30 pm
Mr Hwang Y J
Session 6
4.20 pm
Tea Break
4.40 pm
Prof. Chang D R
Session 7
Free & easy Premier Outlets
Friday, 30th August 2024
9.00 am
9.30 am
Prof. Don Ryun Chang
Session 8
10.40 am
Tea Break
10.50 am
CEO Lee D H
Session 9
Prepare for Seoul bus ride
12.20 pm - Prepare for Seoul Innovative Business Session
Prof Chang
Session 10
Check in Seoul / free & easy
Saturday, 31st August 2024
9.00 am
Check-out for KTX to Busan
12 noon
Prof. Chang
Session 11
Free & easy
2.00 - 6.00 pm
Session 12
Free & easy
Sunday, 1st September 2024
9.00 am
Check-out Hotel
9.00 - 12.00 noon
Session 13
Bus to theatre / Free & easy
1.30 - 6.00 pm
Session 14
After panel judges review
Premier & Award ceremony Farewell Party
6.00 pm
Bus to Busan Station for KTX to Seoul Station. ETA 9.30pm.
SPEAKERS
- Professor Chang Dae Ryun
- Vice President Mr Jake Hong
- Professor Lee MooYoung
- Director Paik Yong Wook
- Daniel Smukalla
- Mr Hwang Yongju
- Professor Don Ryun Chang
- CEO DongHa Lee
Professor Chang Dae Ryun
The world of K-media Marketing
Dae Ryun Chang is a Leading Professor of Marketing at SUNY Stony Brook in Korea. He received his Doctorate from Harvard University and his MBA from Columbia University. He has held tenured or visiting faculty appointments globally such as at Hong Kong University of Science & Technology, Singapore Management University, and Nanyang Technology University, He brings an unique perspective to marketing and entertainment media management as being an award winning filmmaker. He teaches on the global online Coursera.org platform many courses including Global Entertainment Marketing with over registered 90,000 learners.
VP of Business & Content Del. of CJ ENM Mr Jake Hong
The Insights and Inner Workings of K-Media
Jake Hong is the Vice President at CJ leading three cross functional teams – Business Strategy @CJ Group, US Music Business @CJ ENM, Business Development @CJ ENM America. CJ ENM creates must-see dramas, award-winning movies, and addictive reality entertainment like discovering K-POP’s next stars, inventing animation’s next sensation. Check out https://cjenm.com.
Professor Lee MooYoung
The Power of a Good Story
Lee Moo-Young is a noted Korean screenplay writer (“Joint Security Area” and “Sympathy for Mr. Vengeance” both directed by Park Chan-wook), director (The Humanist) and actor (My Sassy Girlfriend). He is also Professor of Filmmaking at Dongseo University as well as the author of “Writing Screenplay: A Piece of Cake.”
Director Paik Yong Wook
Multi Media Creativity Ideation
Since working as a Director at MassMessAge, one of the top production companies in Korea, Wookie has shot several campaigns for clients such as Samsung, Hyundai, LG, McDonald’s, Finnair, Korean Air, and Unilever. He has also ventured into directing short films where his first short “One Shot,” was officially selected and screened at the International Kurzfilmwoche Regensburg in Germany, the San Diego Asian Film Festival in the U.S., and I Filmmaker International Film Festival in Marbella Spain. His recent short film “Seoul Tour,” has won Best Short at the Roma Cinema DOC festival in Italy. While still shooting commercials, Wookie is currently preparing to shoot his first feature-length film.
Daniel Smukalla
What Makes Your Scene Pop
Daniel Smukalla, originally from the U.S., is a freelance cinematographer based in Seoul, Korea who works as a director of photography for major news networks, corporate film projects and narrative film. Daniel has also produced and directed his own documentaries, musical films, and videos. He has worked not only in Korea and in Asia but also in Europe, the U.S. and in South Africa. His corporate clients include Netflix, Samsung, Burberry, Campari, the BBC, CNN, HBO, Korean Air and Tencent.
Mr Hwang Yongju
VFX and AI Effective Application in Marketing
Yongju is Chief Visual Ad Designer and CEO of DARB Studio. DARB is a leading Visual Ad Production company in Seoul, Korea with clients such as KIA, Samsung, LG and Hyundai Card. Yongju is a Director, Computer Graphics Designer and Motion Graphics Designer. His projects include, among others, Pokemon Immersive Exhibition, Nike Viral Promotional Campaign, LG’s OLED 8K Private Zone Exhibition and the Screen X for the Chinese movie “Let the Bullets Fly” (Director Jiang Wen).starring Chow Yun Fat.
Professor Don Ryun Chang
Place Media Management
Don Ryun Chang is former Dean of Hongik University Graduate School of Film Media Communication. He was the former CEO of Interbrand Korea and was the Design Advisory Chair for the 2018 Pyeong Chang Winter Olympics and the Collective Government identity program in 2015. His past corporate identity clients include The Shilla hotel, Meritz Securities, Shinhan Bank and Lotte Jeju Hotel. Don has written seven books related to branding and place design and has delivered lectures and workshops at California Institute of the Arts, Parsons, Rhode Island School of Design, Monash University, Lancaster University and Willem de Kooning Academy in Rotterdam.
CEO DongHa Lee
Producer To Watch in Asia
CEO of REDPETER FILMS Co., Ltd., LEE Dongha has produced many works including the Korean-French co-production film, A Brand New Life(2009), and Poetry(2010) which won the Best Screenplay Award at the 63rd Cannes Film Festival, Hwayi: A Monster Boy(2013), A Man and A Woman(2015). He established the production company, Red Peter, and produced Train To Busan(2016) as its first work. Since then, he has produced Psychokinesis(2017), Birthday(2018), Another Child(2018), and Peninsula(2020). At the 70th Cannes Film Festival, a global film magazine Variety selected him as the only Asian producer as ’10 Producers To Watch’.
Registration
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PACKAGES
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5 days 4 nights package including 4-star (Korea standard) hotels with breakfast
29 & 30 Aug tea break and working lunch at SUNY
1 Sep Korean Style celebration reception
31 Aug & 1 Sep return KTX tickets between Seoul and Busan
Premier bus transportation from hotel to University, Seoul, Busan and outlet pickup
Full Details Click Here
In this Masterclass, you’ll discover how Koreans navigate the global market by immersing yourself in their working style and gaining experience of how things operate here. You’ll also have the opportunity to expand your network within the media industry.
Award winner producer of “Train to Busan”, CEO of CJ entertainment -Korea largest Entertainment company, Korea Script/Screen writing award winner, advance technical expert and marketing agency will be demonstrating how they reach out to global market in an interactive dialogue setting.
This season, we’re bringing together award-winning professionals from Korea who have a track record of success to share their secrets for entering the global market. Don’t miss out on this exclusive Masterclass, as we won’t be hosting another one like it anytime soon.
Airfare, airport transfers for arrival and departure, and some meals are not included in this package. Participants come from different countries, and the majority prefer free time before and after class, as well as during small group activities.
Participants are entitled to attend 29 and 30 Aug day program.
This class is in English. Chinese translation may be offered for large Chinese-speaking groups.
