I wonder how AI could find our company’s website or blogs since it is not using the common SEO system. Thanks to Ben Wood, Performance Director from UK, I learnt how important to think ‘conversational’ search that keyword analysis cannot match esp. when Chat GPT and Perplexity have become the common go to channels on research. The shift from keyword-based to conversational search. Which means content needs to be informative, engaging, and able to answer complex questions. This new metric is starting to gain tractions and we must not ignore.
Here are the three key strategies for AI-optimized Websites:
1. Be structured and organised
- clear headings to break up content, bullet points and lists help AI identify key points.
- Internal linking helps AI in search
- logical flow of content
2. Quality content:
- In-depth and information content that answer user questions
- Regular updates to keep the content fresh
3. Backlinks and authority:
- Collaborate with other reputable websites
- Become a trusted source of information in your industry
Find out how your website is being valued by AI, through making a simple search.
