The global middle class is expected to grow to 5.3 billion by 2030 and global e-commerce sales forecast to reach 8 trillion by 2027 according to Statista. Businesses need to begin their cross-border engagement now.
With the advancements of AI technologies, businesses are able to transform their global presence cost effectively. These are some of the global engagement tools to consider:
1. Voice Cloning:
AI voice cloning technology enables influencers and businesses to localized content in multiple languages while maintaining their authentic voice. This is one of the key turning point for cross-border engagement.
2. Accurate Translation and Cultural Understanding:
AI-powered translation tools do not offer just word-for-word translations but also capturing cultural nuances. It is no longer a dream to speak with your own voice in another language you never learned.
3. Personalized Content at Scale:
AI tools help create personalized content with local preferences and cultural sensitivities that allow creator to keep their style while providing engaging content.
4. Increase Global Brand Visibility:
Cross-border engagement supported by AI technologies can significantly boost brand recognition on a global scale, positioning businesses and influencers as international thought leaders in their respective fields.
Some of the familiar brands have already leveraged on advance AI technologies:
A) Duolingo’s Global Expansion thanks to AI powered personalized learning experiences with over 500 million users worldwide in 2023.
B) TikTok projected to reach 955.3 million global users by 2025 through content recommendation, and
C) Netflix’s used AI for dubbing and subtitling content in multiple languages, significantly expanding its international subscriber base with 276.41 million subscribers forecast by 2027.
Services best suited for Cross-Border Engagement:
1. E-commerce Platforms could use AI tools for product descriptions, customer service, and personalized recommendations across different markets.
2. Digital Marketing Agencies for content creation, translation, and market analysis.
3. Educational Technology focus on localization and personalized learning experiences.
4. Media and Entertainment uses AI in dubbing, subtitling, and content recommendations tailored to different cultural preferences. Not forgetting content recommendation to the right audience.
5. Financial Services provide multilingual customer support and personalized financial advice through AI-powered tool.
6. Travel and Hospitality providing personalized recommendations in multiple languages for international travellers and it can run even more sophisticated engagement while traveling.
The rapid advancements in AI-enabled voice cloning, translation, and content personalization make it easier and more cost-effective than ever to engage with global audiences authentically and effectively.
#cross-border marketing #AI-powered marketing #global marketing strategy
