Micro-dramas have taken the market by storm since 2023 in China and the States. Audience often prefer a short drama to a long episode while on the road. Is the media world taking a drastic change?
In financial marketing, product announcements are important, but driving emotions is important for sharing a brand’s value. In any marketing campaign, we need to convey a message that resonates deeply with customers and enters their minds when it comes to deciding on a service or a product.
In the present media landscape, the short video or micro-drama is taking the marketing world by storm. It’s time for marketers to seriously consider this approach. Addressing the present noisy media platform, every brand strives to take a portion of our time online.
