Awards winner, Chicks Hong Kong has both Hong Kong and China bricks and mortar. Being familiar with China market, they understand the importance of using social media to establish their online presence in China, focusing Southern China, Guangzhou.
GOAL AND RESULT
Through establishing their Weibo and WeChat, to broadcast Chicks Hong
Kong brand target audience – Guangdong Province in Southern China.
Besides brand’s own social media platforms, we begin their online network on major and
emerging social media channels with similar DNA fans including KOL, Audio and Visual
presence and presence on lifestyle platforms.
Our daily organic SEO effort further helps brand to be easily found online and lead to sites
from WeChat, Baidu to Tmall. Allowing potential fans to find Chicks Hong Kong brand on
wide range of search platforms from travel, product range to brand’s season categories.
With exposure on major social media platforms (accumm. IP 25 daily), Chicks’ various
product lines were being promoted and achieved .Fans rate growth 20 times. 100% O2O
Identify market competitors and structure social media strategy based on brand’s niche and goals.
Create content base on core theme and appear on relevant platforms where
fans hangout – broadcast and communicate.
Draw online to offline exercises to build direct channel with consumers,
engage them to become Chicks’ customers.
SEO, Forums, Keywords