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New Generation Buying Patterns in 2023
Emerging technologies have given individuals and businesses greater control over their cyber space like never before. How can a brand build trust in this technology shift? In the new digitised
Emerging technologies have given individuals and businesses greater control over their cyber space like never before. How can a brand build trust in this technology shift? In the new digitised
The B2B marketing trend 2022 With travel constraints remaining in the foreseeable future, businesses continue to enhance and sophisticate virtual engagement with their markets, from product specifications to aftersales online.
China e-Commerce decoder – three quick starter platforms
With buying decisions in 2021 increasingly following a vendor’s online identity and footprint, B2B Marketing is finding itself defining a new persona. Studies suggest that buyers conduct up to 10
photo: yiranding-upsplash China has the world’s largest digital buyer economy today, with more than 710 million todate[1]. Social Media channels are adding eCommerce options to compete with existing e-retail platforms
Finally a report that could give us a glimpse of Gen Z behaviour. Meet Gen Z
WeChat Mini Program 微信 小程序 WeChat Mini Program, a sub-app within WeChat ecosystem has over 600’000 mini programs published and 150 Million daily active users since launch (data source:
Consumers engagement pattern has caused a major marketing shift in recent years. Social media has outgrown many marketing channels and Chinese embrace it most compare to their fellow users around
When we talk about social media in China, the first thing you would probably think of is WeChat, a platform with 856 million monthly active users. What else is there
Have you wonder why your official WeChat account is not drawing audience? You are not alone. Is it not running well or there were elements you could have missed out.
