Sugus was born in 1929 in Switzerland. The business expanded swiftly and entered China in the 80s. The launch aimed to give a refreshing image of the brand as well as rekindle the love of Sugus candies and increase its market share.
GOAL AND RESULT
Through artist Eason Chan to share the message of simply happiness.
Content was spread through successful 5 themes video advertising launch on
major A&V platforms attracted customers’ interest and began to pay attention to t
The 5 content topics reached out to 270’000 readers and 1433 replies. Video had
110’000 click through rate and 742 responds.We also incorporated a ticketing
drive close to opening of the show directing traffic to their ticketing page.
With 48 bloggers, total readers engagement 290’000. 57 hashtag feeds spiral to
7437 shares and 903 comments.
Find brand’s niche vs. target consumers preferences
Identify right candidate and theme on the approach
Launch on with emphasis of A&V to arouse the