About Us

 

About Us

Reveal, Engage, Deliver – our mission

Red Line is a new kind of China marketing agency since 2012 that combines e-PR, interactive social media management with video, SEO, KOL, digital Ads and O2O strategy to reach out to China market.
Red Line consists of a group of young dynamic social media specialists who optimize a brand’s online presence in China that draw promotion results through Digital social media.

Red Line three cores of social media expertise:
  • Understanding consumers in China more deeply especially their buying preference and social media behavior.
  • Comprehend the social media landscape within a target market.
  • Execute digital campaigns onsite (WeChat, Weibo, blogs) and offsite (Baidu, Redbook, DouYin, DianPing) to reach out to a target audience.

SELLING TO CHINESE CUSTOMERS FROM WHERE YOU ARE

Consumers understanding means knowing how and where the target audience will source and buy a product and their social behavior online. Red Line stands out among China social media planner as our team specializes in lifestyle segment.

We work directly with lifestyle brands outside of China, who do not have the know-how to execute their brand presence in China/Asia.

ACTIVATE YOUR CHINESE CUSTOMERS FROM WHERE YOU ARE

  • Red Line analyzes, optimize, integrate through mobile search marketing and
  • We can help you to communicate and draw loyal customers base on mobile with immediate intent.
  • Word of mouth, expand recognition.

COMPREHENSIVE SOCIAL MEDIA PLANNING

  • Red Line is your direct China service provider, specializes in creating and executing engaging social media campaigns.
  • Understand your target audience personas and create campaigns with high conversion.
  • Study the trend and optimize ad schedule and keywords for your campaign.
  • Manage your Mobile Strategy, Pay Per Click Advertising, Search Engine Optimization and Real-time Media.

REACH OUT TO BLOGGERS’ INNER CIRCLE WITH MILLIONS FANS

  • Create impactful campaign headlines and content with high conversion rate.
  • Every selected celebrity blogger on Weibo, China digital platform has been carefully screened to ensure consistent response and sharing rate.
  • Invite celebrity bloggers to promote your brand through their experience.
  • Each campaign carries weight in drawing quality fans to your indicated site with almost instantaneous result.

CUSTOMIZED CAMPAIGNS THAT BRING MEASURABLE ROI

  • Each campaign carries weight in drawing quality fans to your brand.
  • Every exercise expands brand recognition, increases word of mouth and lead to action.
  • SINA Weibo and Baidu digital platforms host the highest viewers rate with participating audience among Chinese speaking community.
  • WeChat is one of the mobile platforms that carry influential power in China and growing overseas.
  • Easily comprehend conversion measures for your ROI estimation.

RED LINE RETAIL & E-COMMERCE SOLUTIONS

  • Red Line helps foreign brands to establish their retail presence online and strategize online retail partnership with TMall, Taobao, JD.
  • The team has China branding experience and worked with Zara, Disney, W.Brothers, retail-chain.
  • Red Line eWeChat.hk allows retailers to enjoy a smooth selling process with social media engagement using Mini Program (小程序) that speed up purchase flow.

RED LINE SERVICES

  • Social media strategic and tactical solutions
  • Social Media and content management
  • Weibo and WeChat video, content Syndication
  • China SEO in place of SEM for sustainability
  • Influencers and live-streamers matching
  • WeChat Marketing, WeChat Advertising
  • Digital Ads planning in China
  • Integrated campaigns creation
  • O2O campaign management

RED LINE CLIENTS’ PROFILE

  • Retailers and Outlets (CapitaLand, EM District)
  • Entertainment Services (The Phantom of The Opera, F1 Grand Prix)
  • Travel and F&B (Food blog in China)
  • Design and Trade bodies (Hong Kong Design Centre)
  • Institutions (Finance, government)
  • Start-up (ICO launch)